Make a Plan

7 Effective Negotiation Techniques

DirectAxis people

Negotiating the best deal

Some people find it easy to ask for discount, while for others it can be a little intimidating. DirectAxis has researched seven negotiation techniques that will help you secure the best price possible:

  • Do your homework before you even enter into negotiations. If you can tell the seller that the item is available elsewhere for less, it can encourage them to lower their offer.
  • Find out if the seller is up against a deadline. If they are, chances are you can push for a better deal.
  • Find out why an item is for sale. For example, someone who is moving to another country may accept a low offer for a large piece of furniture, just to be rid of it.
  • Listen, actively. Keep an open mind and hear exactly what the seller is saying. While the price may be non-negotiable, perhaps the terms around the deal are.
  • The power of silence. When the seller names a price, don’t say a word. In an effort to fill the uncomfortable silence, the seller may inadvertently show their hand and give you a clue on how best to leverage the deal.
  • Ask for extras. If you don’t feel you are winning on price, start talking about accessories to make up the difference.
  • Walk away. This is the most powerful negotiating tool you have. In this economy, very few businesses can afford to lose a sale. However, if the seller has a product that you can’t get elsewhere, this technique won’t work. Know your facts first.

Wishing you many successful deals.


Pulse is a FREE financial wellness tool that allows you to check and improve your credit rating.

Find Out More
Personal Loan

A Personal Loan is a convenient way to take care of your personal and family needs and goals.

Find Out More
Consolidation Loan

Consolidating can be an effective way to manage your finances and increase your cash flow.

Find Out More

of customers use loans for consolidation


of customers use loans for renovations


of customers use loans for education

Our Sponsorships

Read more about our sponsorship with Cape Town City FC.

Read More
Job Opportunities

Thinking of working for DirectAxis? Why not explore what it means to work at DirectAxis.

Read More
Customer Care

We pride ourselves on delivering the best possible customer service. Get in touch today.

Read More
Social Investment

Find out more about our social investments we're undertaking to deliver positive change.

Read More

DirectAxis is a business unit of FirstRand Bank Limited, an Authorised Financial Services and Registered Credit Provider, NCRCP20. Direct Axis SA (Pty) Ltd, Reg no. 1995/006077/07, an authorised Financial Services Provider, FSP7249 & FSP5. 108 De Waal Road, Diep River 7800.

Legal Documents - Sitemap

Loan repayment terms range from 24 to 72 months. The maximum interest rate with regards to a DirectAxis Personal Loan is 24.50% per annum (compounded monthly). Your rate and initiation fee will be determined according to your personal risk profile.

An illustrative example of a loan at an interest rate of 24.50% per annum would be: Loan amount R50 000 plus a once-off initiation fee of R1 207.50 and a monthly admin fee of R69.00, over 72 months.

The total cost of the loan will be R 103 155.57 which is a maximum Annual Percentage Rate (APR) of 27.76%.