Collage of people

25 Years of Building Your Tomorrows, Together

Real People. Real Stories. Real Financial Lessons.

For over 25 years, you’ve believed in us just as much as we’ve believed in you: trusting us to help you reach your goals, build your future, and make your dreams come true – one personal loan, improved credit rating, and financial tip at a time.

And to celebrate 25 years of building your tomorrows together, we wanted to inspire you with what inspires us: success stories from real people just like you, sharing their real, first-hand lessons and experiences.  

Incoming: Financial Success Stories

We’re so excited to share South Africans’ stories and their personal financial lessons. 

We received thousands of stories from all over the country: stories about how DirectAxis helped you make your dream home a reality by funding renovations, legal fees, and other expenses. We heard about how you used your loans to further your education or kickstart your side hustle. And stories of how DirectAxis Pulse helped you improve your credit rating and take the first step towards securing your financial future.

Lessons Learnt

When chatting with our customers, colleagues, and community members, we discovered many valuable insights. Like, how building a better life starts with the financial decisions you make every single day – or the importance of having a plan A, B and C.

Over the next few months, you can look forward to helpful hints, pointers, how-to guides, and step-by-step articles inspired by real people who’ve been there and done that – to inspire you to make better financial decisions. 

And while times may be uncertain, our dependability isn’t. Whether you need tips on how to tackle those money headaches and make your life easier right now, or need a hand to forge your financial path, we’re here to help you build your tomorrow. 

To date, we’ve helped to inspire over 2 million success stories and counting. Here’s to the next 25 years. To the next 2 million success stories. 

Get in touch with us today to see how we can help you build a better tomorrow, together. 


  • DirectAxis

  • 24%


    of customers use loans for consolidation

  • 24%


    of customers use loans for renovations

  • 12%


    of customers use loans for education