About DirectAxis

DirectAxis is a proudly South African business and over the last 25 years, this direct-to-consumer insurance brokerage has expanded. Services now include a range of products e.g. personal lending, funeral cover and DirectAxis Pulse – a FREE and SECURE financial health platform of which we are particularly proud.

DirectAxis is the largest and most successful direct marketer in the financial services sector, not only in South Africa but on the continent. We promote responsible borrowing and lending and are compliant with the National Credit Act. We continue to develop the digitisation of the business to deliver a positive and meaningful experience to our customers across all touchpoints.

We sponsor initiatives that we believe enrich the greater community. 

As a proud sponsor of Cape Town City FC, we are excited about the opportunity to invest further in the country’s youth, keeping them healthy and helping them to achieve their dreams.  Cape Town City FC’s remarkable DreamClub 100 programme is the most comprehensive community development initiative in local football, providing professional training for coaches and players at 100 amateur clubs. 

We’re delighted to also sponsor the False Bay Rugby Club, winners of the 2017 Gold Cup tournament.

Driven by a common purpose, to give everyone we touch the power to build a better life, DirectAxis, as part of the FirstRand Group, is perfectly positioned to continue its journey as one of the most successful businesses in the country. 
DirectAxis is a business unit of FirstRand Bank Limited, an Authorised Financial Services and Registered Credit Provider (NCRP20).

Our Social Initiatives

DirectAxis in the Media


Pulse is a FREE financial wellness tool that allows you to check and improve your credit rating.

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Personal Loan

A Personal Loan is a convenient way to take care of your personal and family needs and goals.

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Consolidation Loan

Consolidating can be an effective way to manage your finances and increase your cash flow.

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of customers use loans for consolidation


of customers use loans for renovations


of customers use loans for education

Our Sponsorships

Read more about our sponsorship with Cape Town City FC.

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Job Opportunities

Thinking of working for DirectAxis? Why not explore what it means to work at DirectAxis.

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Customer Care

We pride ourselves on delivering the best possible customer service. Get in touch today.

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Social Investment

Find out more about our social investments we're undertaking to deliver positive change.

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DirectAxis is a business unit of FirstRand Bank Limited, an Authorised Financial Services and Registered Credit Provider, NCRCP20. Direct Axis SA (Pty) Ltd, Reg no. 1995/006077/07, an authorised Financial Services Provider, FSP7249 & FSP5. 108 De Waal Road, Diep River 7800.

Legal Documents - Sitemap

Loan repayment terms range from 24 to 72 months. The maximum interest rate with regards to a DirectAxis Personal Loan is 24.50% per annum (compounded monthly). Your rate and initiation fee will be determined according to your personal risk profile.

An illustrative example of a loan at an interest rate of 24.50% per annum would be: Loan amount R50 000 plus a once-off initiation fee of R1 207.50 and a monthly admin fee of R69.00, over 72 months.

The total cost of the loan will be R 103 155.57 which is a maximum Annual Percentage Rate (APR) of 27.76%.