About DirectAxis

DirectAxis is a proudly South African business and over the last 25 years, this direct-to-consumer insurance brokerage has expanded. Services now include a range of products e.g. personal lending, funeral cover and DirectAxis Pulse – a FREE and SECURE financial health platform of which we are particularly proud.

DirectAxis is the largest and most successful direct marketer in the financial services sector, not only in South Africa but on the continent. We promote responsible borrowing and lending and are compliant with the National Credit Act. We continue to develop the digitisation of the business to deliver a positive and meaningful experience to our customers across all touchpoints.

We sponsor initiatives that we believe enrich the greater community. 

As a proud sponsor of Cape Town City FC, we are excited about the opportunity to invest further in the country’s youth, keeping them healthy and helping them to achieve their dreams.  Cape Town City FC’s remarkable DreamClub 100 programme is the most comprehensive community development initiative in local football, providing professional training for coaches and players at 100 amateur clubs. 

We’re delighted to also sponsor the False Bay Rugby Club, winners of the 2017 Gold Cup tournament.

Driven by a common purpose, to give everyone we touch the power to build a better life, DirectAxis, as part of the FirstRand Group, is perfectly positioned to continue its journey as one of the most successful businesses in the country. 
DirectAxis is a business unit of FirstRand Bank Limited, an Authorised Financial Services and Registered Credit Provider (NCRP20).

Our Social Initiatives

Working at DirectAxis

  • DirectAxis

  • 24%


    of customers use loans for consolidation

  • 24%


    of customers use loans for renovations

  • 12%


    of customers use loans for education