About DirectAxis

DirectAxis is a proudly South African business that has been in operation for 25 years. Initially a direct-to-consumer insurance brokerage, DirectAxis moved into personal lending shortly after opening its doors. Targeting the low risk mass middle market, DirectAxis offers a range of products from personal lending to life and short term insurance and more recently access to financial health through its Pulse platform.

DirectAxis is the largest and most successful direct marketer in the financial services sector, not only in South Africa but on the continent. We promote responsible borrowing and lending and are compliant with the National Credit Act. We continue to develop the digitisation of the business to deliver a positive and meaningful experience to our customers across all touchpoints.

We sponsor initiatives that we believe enrich the greater community. 

As a proud sponsor of Cape Town City FC, we are excited about the opportunity to invest further in the country’s youth, keeping them healthy and helping them to achieve their dreams.  Cape Town City FC’s remarkable DreamClub 100 programme is the most comprehensive community development initiative in local football, providing professional training for coaches and players at 100 amateur clubs. 

DirectAxis is also a proud partner of the Currie Cup, a tournament steeped in history and tradition and regarded as the cornerstone of South Africa’s rugby heritage, the most prestigious domestic rugby prize and a stepping stone for future Springboks. 

We’re delighted to also sponsor the False Bay Rugby Club, winners of the 2017 Gold Cup tournament.

Driven by a common purpose, to give everyone we touch the power to build a better life, DirectAxis, as part of the FirstRand Group, is perfectly positioned to continue its journey as one of the most successful businesses in the country. 
DirectAxis is a business unit of FirstRand Bank Limited, an Authorised Financial Services and Registered Credit Provider (NCRP20).

Pulse is a FREE financial wellness tool that allows you to check and improve your credit rating.

Find Out More
Personal Loan

A Personal Loan is a convenient way to take care of your personal and family needs and goals.

Find Out More
Consolidation Loan

Consolidating can be an effective way to manage your finances and increase your cash flow.

Find Out More

of customers use loans for consolidation


of customers use loans for renovations


of customers use loans for education

Our Sponsorships

Read more about how we support grassroots Rugby through our Currie Cup Sponsorship.

Read More
Job Opportunities

Thinking of working for DirectAxis? Why not explore what it means to work at DirectAxis.

Read More
Customer Care

We pride ourselves on delivering the best possible customer service. Get in touch today.

Read More
Social Initiatives

Find out more about the corporate social initiatives we're undertaking to deliver positive change.

Read More

DirectAxis is a business unit of FirstRand Bank Limited, an Authorised Financial Services and Registered Credit Provider, NCRCP20. Direct Axis SA (Pty) Ltd, Reg no. 1995/006077/07, an authorised Financial Services Provider, FSP7249 & FSP5. 108 De Waal Road, Diep River 7800.

Legal Documents - Sitemap

Loan repayment terms range from 24 to 72 months. The maximum interest rate with regards to a DirectAxis Personal Loan is 27.25% per annum (compounded monthly). Your rate and initiation fee will be determined according to your personal risk profile.
An illustrative example of a loan at an interest rate of 27.25% per annum would be: Loan amount R50 000 plus a once-off initiation fee of R1 207.50 and a monthly admin fee of R69.00, over 72 months.
The total cost of the loan will be R 109 434.04 which is a maximum Annual Percentage Rate (APR) of 30.46%.