About DirectAxis

Find out more about DirectAxis

DirectAxis is a proudly South African business that has been in operation for 23 years. Initially a direct to consumer insurance brokerage, DirectAxis moved into personal lending shortly after opening its doors. Targeting the low risk mass middle market, DirectAxis offers a range of products from personal lending to life and short term insurance and more recently access to financial health through its Pulse platform.

DirectAxis is the largest non-bank personal lender in South Africa and the largest and most successful direct marketing business in the country. We promote responsible borrowing and lending and are compliant with the National Credit Act. We continue to develop the digitisation of the business to deliver a positive and meaningful experience to our customers across all touchpoints.

We sponsor initiatives that we believe enrich the greater community. DirectAxis is a proud partner of the Currie Cup, a tournament that is steeped in history and tradition and is regarded as the cornerstone of South Africa’s rugby heritage, the most prestigious domestic rugby prize and stepping stone for future Springboks. It’s where dreams are born. We’re delighted to also sponsor the False Bay Rugby Club, winners of the 2017 Gold Cup tournament, and we launched the DirectAxis Walk for hunger in March 2018.

Driven by a common purpose, to give everyone we touch the power to build a better life, DirectAxis, as part of the FirstRand Group, is perfectly positioned to continue its journey as one of the most successful businesses in the country.

 Directors:  C. de Kock, E.F. Cristaudo, M.J. Davis, R. Gwerengwe, D.R. Jones, M.J. du Preez

Pulse is a FREE financial wellness tool that allows you to check and improve your credit rating.

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Personal Loan

A Personal Loan is a convenient way to take care of your personal and family needs and goals.

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Consolidation Loan

Consolidating can be an effective way to manage your finances and increase your cash flow.

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You could save on your monthly premiums by insuring your car and home with the same insurer.

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Medical Aid

Find medical aid cover that best suits you and your family’s needs.

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of customers use loans for consolidation


of customers use loans for renovations


of customers use loans for education

Our Sponsorships

Read more about how we support grassroots Rugby through our Currie Cup Sponsorship.

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Job Opportunities

Thinking of working for DirectAxis? Why not explore what it means to work at DirectAxis.

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Customer Care

We pride ourselves on delivering the best possible customer service. Get in touch today.

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Social Initiatives

Find out more about the corporate social initiatives we're undertaking to deliver positive change.

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Your direct connection to Financial Services. Direct Axis SA (Pty) Ltd (Registration no 1995/006077/07) is an authorised Financial Services Provider (FSP 5 and FSP 7249) © Copyright 2018 
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Loan repayment terms range from 24 to 72 months. The maximum interest rate with regards to a DirectAxis Personal Loan is 27.5% per annum (compounded monthly). Your rate and initiation fee will be determined according to your personal risk profile.
An illustrative example of a loan at an interest rate of 27.5% per annum would be: Loan amount R50 000 plus a once-off initiation fee of R1 207.50 and a monthly admin fee of R69.00, over 72 months.
The total cost of the loan will be R 110 013.57 which is a maximum Annual Percentage Rate (APR) of 30.74%.