DirectAxis is a proudly South African business that has been in operation for 23 years.  Initially a direct to consumer insurance brokerage, DirectAxis moved into personal lending shortly after opening its doors. Targeting the low risk mass middle market, DirectAxis offers a range of products from personal lending to life and short term insurance and more recently access to financial health through its Pulse platform.

DirectAxis is the largest and most successful direct marketing financial services provider not only in South Africa but on the continent. We promote responsible borrowing and lending and are compliant with the National Credit Act. We continue to develop the digitisation of the business to deliver a positive and meaningful experience to our customers across all touchpoints.

We sponsor initiatives that we believe enrich the greater community. DirectAxis is a proud partner of the Currie Cup, a tournament that is steeped in history and tradition and is regarded as the cornerstone of South Africa’s rugby heritage, the most prestigious domestic rugby prize and stepping stone for future Springboks. It’s where dreams are born. We’re delighted to also sponsor the False Bay Rugby Club, winners of the 2017 Gold Cup tournament.

Driven by a common purpose, to give everyone we touch the power to build a better life, DirectAxis, as part of the FirstRand Group, is perfectly positioned to continue its journey as one of the most successful businesses in the country.