About DirectAxis

DirectAxis is a proudly South African business that has been helping customers for over 30 years. What started as a direct-to-consumer insurance brokerage has grown to offer a range of solutions, including personal loans and DirectAxis Pulse – our free, secure financial health platform designed to help people better understand and manage their finances.

We’re one of the leading direct marketers in financial services in South Africa, focused on making finance simpler and more accessible. Responsible lending is at the heart of what we do, and we operate in full compliance with the National Credit Act.

Our focus on digital innovation helps us create seamless, meaningful experiences across every touchpoint — making it easier for customers to engage with us in ways that suit them.

Guided by our purpose — to give everyone we touch the power to build a better life — we continue to evolve to meet our customers’ changing needs.

DirectAxis is a business unit of FirstRand Bank Limited, an Authorised Financial Services Provider and Registered Credit Provider (NCRP20)

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