About DirectAxis

DirectAxis is a proudly South African business and over the last 29 years, this direct-to-consumer insurance brokerage has expanded. Services now include a range of products e.g. personal lending, funeral cover and DirectAxis Pulse – a FREE and SECURE financial health platform of which we are particularly proud.

DirectAxis is the largest and most successful direct marketer in the financial services sector, not only in South Africa but on the continent. We promote responsible borrowing and lending and are compliant with the National Credit Act. We continue to develop the digitisation of the business to deliver a positive and meaningful experience to our customers across all touchpoints.

Driven by a common purpose, to give everyone we touch the power to build a better life, DirectAxis, as part of the FirstRand Group, is perfectly positioned to continue its journey as one of the most successful businesses in the country. 
 
DirectAxis is a business unit of FirstRand Bank Limited, an Authorised Financial Services and Registered Credit Provider (NCRP20).

Working at DirectAxis

  • DirectAxis
    Stats

  • 24%

    Consolidation

    of customers use loans for consolidation

  • 24%

    Renovations

    of customers use loans for renovations

  • 12%

    Education

    of customers use loans for education