How much does love cost?
05 February 2014
On the 14th of February, people all around the world will be celebrating Valentine’s Day. It’s the day on which couples are encouraged to show their sweethearts how much they mean to each other. Direct Axis decided to see just how much this appreciation is worth, because as it turns out, you can put a price on love.
From the ordinary, like a picnic on a wine farm, to the extraordinary, such as naming a star after your loved one, Direct Axis explored the costs of the most popular Valentine’s Day options available to South Africans.