Criteria and Exclusions

CEO of DirectAxis Financial Services Robert Gwerengwe and John Comitis owner of Cape Town City FC

At DirectAxis, we often sponsor events, projects and brands that offer a significant return as well as support the building of a better South Africa.

We will consider sponsorships for projects that:

  • Speak to our purpose of giving South Africans the power to build better lives
  • Has a national footprint
  • Offers excellent marketing return

There is so much wonderful work happening in the community, exciting events and talented individuals. Unfortunately, we cannot assist everyone. Below you will find a list of projects and requests we will not be able to fund.

  • Sponsorship of Community sports teams, individual or recreation clubs for tours and exchanges
  • Fundraising event requests to purchase tickets to gala events, raffles, contests, competitions
  • Requests to pay for tickets to conferences, workshops and member subscriptions
  • Political or quasi-political bodies, trade unions, religious organisations and faith-based organisations.
  • Meeting the costs of collecting donations from others
  • Endowment trusts
  • Commercial ventures (e.g. closed corporations and other for profit activities) with no community benefit
  • Loans and investments
  • Blood sports and Gambling
  • Individual school donation requests
  • Projects that denigrate, exclude or offend communities, individuals and groups
  • Projects that involve the taking of unnecessary risks and/or which may put public safety at risk.
  • Projects that create environmental hazards.
  • Once off events
  • Any request that benefits a family or an individual (such as financial aid, medical or other requests).
  • Operational costs and salaries, other than those included in our systemic investments or related to the coordination of a sponsorship property

If your project meets the criteria and is not listed in the exclusions, please send your application to sponsorship@directaxis.co.za. While we try to answer all emails, if you have not heard from us in 14 days, please consider your application unsuccessful. 

We also offer social investment grants to non-profit organisations via the FirstRand Foundation, which require no marketing return. For grant applications please email firstrandfoundation@tshikululu.org.za


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DirectAxis is a business unit of FirstRand Bank Limited, an Authorised Financial Services and Registered Credit Provider, NCRCP20. Direct Axis SA (Pty) Ltd, Reg no. 1995/006077/07, an authorised Financial Services Provider, FSP7249 & FSP5. 108 De Waal Road, Diep River 7800.

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Loan repayment terms range from 24 to 72 months. The maximum interest rate with regards to a DirectAxis Personal Loan is 24.75% per annum (compounded monthly). Your rate and initiation fee will be determined according to your personal risk profile.

An illustrative example of a loan at an interest rate of 24.75% per annum would be: Loan amount R50 000 plus a once-off initiation fee of R1 207.50 and a monthly admin fee of R69.00, over 72 months.

The total cost of the loan will be R 103 718.91 which is a maximum Annual Percentage Rate (APR) of 28.01%.