Sponsorships

Criteria and Exclusions

At DirectAxis, we often sponsor events, projects and brands that offer a significant return as well as support the building of a better South Africa.

We will consider sponsorships for projects that:

  • Speak to our purpose of giving South Africans the power to build better lives
  • Has a national footprint
  • Offers excellent marketing return

There is so much wonderful work happening in the community, exciting events and talented individuals. Unfortunately, we cannot assist everyone. Below you will find a list of projects and requests we will not be able to fund.

  • Sponsorship of Community sports teams, individual or recreation clubs for tours and exchanges
  • Fundraising event requests to purchase tickets to gala events, raffles, contests, competitions
  • Requests to pay for tickets to conferences, workshops and member subscriptions
  • Political or quasi-political bodies, trade unions, religious organisations and faith-based organisations.
  • Meeting the costs of collecting donations from others
  • Endowment trusts
  • Commercial ventures (e.g. closed corporations and other for profit activities) with no community benefit
  • Loans and investments
  • Blood sports and Gambling
  • Individual school donation requests
  • Projects that denigrate, exclude or offend communities, individuals and groups
  • Projects that involve the taking of unnecessary risks and/or which may put public safety at risk.
  • Projects that create environmental hazards.
  • Once off events
  • Any request that benefits a family or an individual (such as financial aid, medical or other requests).
  • Operational costs and salaries, other than those included in our systemic investments or related to the coordination of a sponsorship property

If your project meets the criteria and is not listed in the exclusions, please send your application to sponsorship@directaxis.co.za. While we try to answer all emails, if you have not heard from us in 14 days, please consider your application unsuccessful. 

We also offer social investment grants to non-profit organisations via the FirstRand Foundation, which require no marketing return. For grant applications please email firstrandfoundation@tshikululu.org.za

Pulse

Pulse is a FREE financial wellness tool that allows you to check and improve your credit rating.

Find Out More
Personal Loan

A Personal Loan is a convenient way to take care of your personal and family needs and goals.

Find Out More
Consolidation Loan

Consolidating can be an effective way to manage your finances and increase your cash flow.

Find Out More
24%

of customers use loans for consolidation

24%

of customers use loans for renovations

12%

of customers use loans for education

Our Sponsorships

Read more about how we support grassroots Rugby through our Currie Cup Sponsorship.

Read More
Job Opportunities

Thinking of working for DirectAxis? Why not explore what it means to work at DirectAxis.

Read More
Customer Care

We pride ourselves on delivering the best possible customer service. Get in touch today.

Read More
Social Initiatives

Find out more about the corporate social initiatives we're undertaking to deliver positive change.

Read More

DirectAxis is a business unit of FirstRand Bank Limited, an Authorised Financial Services and Registered Credit Provider, NCRCP20. Direct Axis SA (Pty) Ltd, Reg no. 1995/006077/07, an authorised Financial Services Provider, FSP7249 & FSP5. 108 De Waal Road, Diep River 7800.

Legal Documents - Sitemap

Loan repayment terms range from 24 to 72 months. The maximum interest rate with regards to a DirectAxis Personal Loan is 27.5% per annum (compounded monthly). Your rate and initiation fee will be determined according to your personal risk profile.
An illustrative example of a loan at an interest rate of 27.5% per annum would be: Loan amount R50 000 plus a once-off initiation fee of R1 207.50 and a monthly admin fee of R69.00, over 72 months.
The total cost of the loan will be R 110 013.57 which is a maximum Annual Percentage Rate (APR) of 30.76%.