DirectAxis teams up with Cape Town City FC

DirectAxis Financial Services is a proud sponsor of Cape Town City FC, one of the liveliest teams in South African sport.  

As our financial services products enable our customers to improve their lives, we choose our sponsorship partners for their involvement in social development and ability to help people achieve their dreams. With Cape Town City FC’s approachable and innovative brand as well as its remarkable DreamClub 100 programme, we make a formidable team.

DreamClub 100 is the most comprehensive community development initiative in local football providing professional training for coaches and players at 100 amateur clubs. It also assists with the provision of kit and equipment. The clubs participate in a DreamClub tournament from which 20 players are selected into the Cape Town City FC Elite Academy.

This partnership will give DirectAxis the opportunity to further invest in the country’s youth, keeping them healthy and helping them achieve their dreams.

Cape Town City FC players took a break from the field and joined our financial training instead. Read more about their financial fitness session.


Curious to see how we pulled off the hit video to announce our sponsorship of Cape Town City FC? Catch a behind-scenes look at what we got up to.

Keep an eye out on our Facebook page for ticket giveaways and other exciting competitions.

  • DirectAxis

  • 24%


    of customers use loans for consolidation

  • 24%


    of customers use loans for renovations

  • 12%


    of customers use loans for education