Your First Choice in Loans and Insurance
DirectAxis is a specialist financial services company that provides customers with
a direct connection to loans and insurance. Launched in January 1995, we give you
direct access to the financial products you need, in a way that is most convenient
To help us do this, we draw on the diverse knowledge and expertise of our shareholder
FirstRand Bank Limited. We operate one of the most technologically advanced call centres
in the country which enables us to bring our products directly to you in a friendly,
At DirectAxis, we are committed to protecting your interests through strict adherence
to the highest standards and business principles...and as a member of the Direct
Marketing Association of Southern Africa and a member and patron of the Institute
of Direct Marketing. In addition, we have always promoted responsible lending, and
are compliant with the National Credit Act.
After more than a decade in operation, DirectAxis has grown from strength to strength.
We have written more than 1 million personal loans, serviced over 385 000 Car &
Home customers and over 165 000 Life Insurance customers – and we remain committed
to offering all our customers financial solutions that are tailored to suit their
needs, whatever they may be.