About DirectAxis

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Your First Choice in Loans and Insurance

DirectAxis is a specialist financial services company that provides customers with a direct connection to loans and insurance. Launched in January 1995, we give you direct access to the financial products you need, in a way that is most convenient for you.

To help us do this, we draw on the diverse knowledge and expertise of our shareholder FirstRand Bank Limited. We operate one of the most technologically advanced call centres in the country which enables us to bring our products directly to you in a friendly, convenient manner.

At DirectAxis, we are committed to protecting your interests through strict adherence to the highest standards and business principles...and as a member of the Direct Marketing Association of Southern Africa and a member and patron of the Institute of Direct Marketing. In addition, we have always promoted responsible lending, and are compliant with the National Credit Act.

After more than a decade in operation, DirectAxis has grown from strength to strength. We have written more than 1 million personal loans, serviced over 385 000 Car & Home customers and over 165 000 Life Insurance customers – and we remain committed to offering all our customers financial solutions that are tailored to suit their needs, whatever they may be.

Directors: A.J.H. Marshall, M.A. Finlayson (Managing), E.F. Cristaudo.